Logo iteration

[mikeal]

Ok, here's the deal :)

The foundation is considering an iteration on the official logo. This is not a re-design. The community loves hexagons, hexagons aren't going anywhere, but some people wouldn't mind a re-fresh of some of the assets. We'd also like more assets that we can use under certain size restrictions, for example twitter requires squared images while G+ rounds off an image and we have a limited set of assets we can use for that.

Here's some examples of popular logo iterations:

Just post images and ideas in to this thread. The Marketing Committee will look over all of this at some point in the future and potentially select one or take some of the ideas/direction and handoff to a designer. Final logo will have to be approved by the Board of Directors.

Here's the EPS files https://nodejs.org/en/about/resources/ and an SVG https://commons.wikimedia.org/wiki/File:Node.js_logo.svg to start with.

Have fun :)

[remy]

OBLONGS FTW!!!

[ChALkeR]

Have fun :)

Fun: https://stocklogos.com/topic/past-and-future-famous-logos (note that that article is from 2012 and at least some of the predictions were correct).

[benbrignell]

What's the purpose of iterating on the current logo design? What is it about the current logo which isn't working for you?

[mikeal]

@benbrignell I think the main reason people are considering it is that Node.js as a project has undergone dramatic changes in the last year and it has also been so hugely and widely adopted so a visual refresh seemed appropriate.

The only thing I'd like to see personally are assets that work well when squared, rounded, and presented as a single hexagon. Right now we rely on just the "JS" portion of the logo for this which is not ideal.

[ali-sao]

I'll try to make something

[gnclmorais]

I welcome this initiative, I was never a fan of the current Node.js identity as a whole (although I like the hexagon base). I’ll see if I can come up with something interesting. 🎩

[juanmnl]

Avatars

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Hope color is on iteration plans too. Here's my first shot!

If it ain't

Light & Dark

[bnb]

@juanmnl Very nice job! Like like how the O looks lick a rachet.

[juanmnl]

@bnb Thanks 😅 Haven't designed anything in a while so i wanted to give it a shot for this iteration. Cheers!

[bwilytsch]

@mikeal I would like to have a take on the weekend. Will it be too late, are you guys in a rush?

[mikeal]

@bwilytsch there's no timeline yet :)

[shri3k]

@mikeal Is it still called Node or Node.js? The new logo appears to have JS but I thought it changed to Node not too long ago? I think this is a great opportunity to clarify that with the new re-design.

[mikeal]

Must be "Node.js" because that's what the Trademark is for :)

[juanmnl]

Well, i made another iteration as i wont have much time later. 😄
First draft was based on current logo proportions (hexagon and letters)
This one is isometric and made with the same shape patterns and proportions for every letter.

Full iso stencil.
Hope you like it!